The cosmetic and personal care product industry is a multi-billion
dollar a year industry ... and growing. New products are coming onto the
market every day.
Manufacturers play to your emotions in their
advertising and packaging. They tell you their products will make you
look more beautiful, younger, sexier and help you attract your perfect
mate. They promise to erase blemishes, wrinkles, make your skin smoother
and softer. In fact, any flaws that you see in yourself, real or
imagined, there is most likely a product on the market that promises to
fix it.
Can you believe all the claims you read or hear about
these products? Is there really truth in advertising? Where do you find
the answers to these questions? How can you really be sure that a
product will do what the manufacturer says it will? And most
importantly, how do you know that the products are healthy and safe to
use?
Here are some things for you to look out for when choosing products you're going to use on your skin:
1. Magazine and other print ads
They're
designed to make you want to buy. They promise you radiant skin, a
healthy glow, age-defying skin care, purity, safe and effective products
made with natural ingredients. They make the product sound so good and
good for you that you just want to go out and buy it. But don't buy yet.
You need more information.
2. Radio and TV ads
In 30
seconds or less, you'll hear all the wonderful benefits you'll receive
from choosing their products - softer, silkier, healthier hair;
smoother, younger-looking skin and more. Manufacturers spend a lot of
money trying to convince you to buy their products. Don't jump up and
rush to the store after seeing or hearing one of their compelling ads.
They're not telling you everything you need to know.
3. Celebrity endorsements
Companies
pay celebrities a lot of money to endorse their products. They hope
you'll think that because the celebs say wonderful things about their
products, you'll want to use them too. Don't fall for this.
4. Samples in the mail
What
better way to get you to try their product than to give you a little
bit to test on yourself? You get to experience first hand how the
product smells, feels, lathers, absorbs, etc. Now while you may like how
it smells, performs and the result you get, you still don't have enough
information to assess the health and safety of the product.
5. "Natural" on the label
This
suggests that the product is made of ingredients from natural sources.
However, there are no industry standards for what "natural" means. The
product may contain all natural ingredients, just a few natural
ingredients added to a synthetic product or no natural ingredients at
all.
6. "Organic" on the label
Beware of products that
claim to be 95%, 90% or some other high percentage organic on the label.
According to cosmetic chemist Paul Lieber, it's physically impossible
for more than 30-40% of the ingredients to be organic, unless it's
organic oil. Why? Because typically 60-70% of a product is water and
water cannot be certified organically grown, even if it's distilled or
processed with organic herbs or essential oils.
7. Hypoallergenic
This
doesn't mean the product won't cause allergic reactions. There are no
standards defining hypoallergenic. It just means the manufacturer
believes it's less likely to cause allergic reactions. In many cases,
it's not even tested; only fragrances are removed.
8. Pretty labels
Manufacturers
spend a lot of money designing labels to make you think their product
is natural, herbal, healthy and will do amazing things if you use it.
The truth is ... the information on the front of the label doesn't tell
you anything about the health and safety of the ingredients inside the
package. Don't base your decision on what's on the front of the label.
9. The ingredients list
This
is the most important piece of information that you absolutely must
read before you buy any product. The ingredient list is where you find
out if the product really contains safe and healthy ingredients or not.
This is not what the manufacturers wants you to read on their labels.
That's why they make it so tiny you need a magnifying glass to read it.
Buy one and carry it with you in your pocket or purse. Take it out when
you're trying to read that microscopic print.
10. Incomplete ingredient lists
Many
companies, because of increased consumer awareness of the ingredients
in skin care products, will list only the known herbal and healthy
ingredients on their website or in their advertisements. If you don't
read carefully, you may think that what they list is the complete list
of ingredients in the product ... that is until you buy the product and
read the full list of ingredients on the label. Beware of this deceptive
practice.
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