At a time when sales of products across industries are struggling to
keep up with their past records, some industries such as personal care
products appear to have shown resilience despite hostile economic
trends.
A look at the U.S. Department of Commerce stats show that
most industries are up against some really rough weather. The whole of
the industry recorded a decline of 3.1% in sales when compared to the
numbers from last year. And if you consider the retail sales figures
alone then December of 2008 has been pretty bad with the sales falling
by 2.7% to US $343.2 billion. These numbers are pretty scary because
they are worst ever since the early 1990s.
Despite the falling
retail sales figures the personal care products registered a rise in
sales of 5.65% to US $20.92 billion for December 2008, when compared
with the December 2007 data.
Some reasons behind the rise
At the same time experts attribute the increase in sales activity for personal care products to several factors.
The
first is of course the holiday season and festivities, when people
spend on gifts, decorations, partying, etc. Experts think that this
Christmas many people bought skin and personal care products as cheaper
alternatives for more expensive gift items. Further, many retailers came
up with huge and attractive discounts, which almost forced consumers to
spend on personal care items. Whatever the reasons, in the end all of
it did boost the sales.
World over, the performance of different
retail sectors has been pretty dismal. For instance, according to the
British Retail Consortium statistics the month of December 2008 has been
the worst in the past 14 years, with the sales declining by 3.3 percent
when compared to the activities of the previous year.
All in all
the personal care industry sales in the US fared better than most other
industries and also it's own kind, when pitted against the sales data
from other parts of the world such as the UK.
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